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 Johnnie Walker billboard in Nahr El Mot, Lebanon. Advertisers are rarely this brave, but I think Johnnie Walker pulls off an amazing bit of visual communication here. Reminds me of what used to be called the “blitz spirit” in England during World War II. Anyway, my friend noted that it give him a smile every time he drives past it, and it certainly seems to have threaded the needle when it comes to a humorous, “on brand” statement, in an incredibly difficult situation

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